Simon Piff is research vice president for IDC's Asia/Pacific (AP) region based in Singapore. After almost 30 years in the AP IT scene, there are very few areas Simon has not spent time working within — be it cloud computing, business intelligence, datacenter management, security, or automation. Currently running the Future of Digital Infrastructure research program for IDC Asia/Pacific, the topics of data management, security, cloud architectures, as well as the more physical storage, compute, and network layers all fall under his remit.